A landing page is a website structure where all information blocks are located on one page. This structure is suitable for a business that sells one type of product or service. The site visitor is accustomed to scrolling down the page and not to wait for individual pages to load. Currently, landing is a fairly popular type of article. It has one drawback – it’s the lack of internal links. That does not allow search engines to evaluate the client’s involvement by clicking on internal links. In any case, you only need unique content and valuable information that the visitor reads, spends time on the site, and does not close it immediately.